Driving 121% Growth in Organic Traffic & 175+ Top 10 Keyword Rankings: EB Air Control
EB Air Control, a global innovator in HVAC solutions, partnered with CS Web Solutions, a leading digital marketing and SEO agency in Mississauga, to strengthen its online presence, modernize its outdated website, and attract high-intent B2B customers across Canada, the USA, and the Middle East.
About
EB Air Control
Industry:
HVAC Manufacturing
Headquarters:
Mississauga, ON
Markets Served:
Canada, USA, Middle East (with expansion into Asia & Europe)
Core Values:
Innovation • Integrity • Energy Efficiency • Quality Manufacturing
Over a multi-year engagement starting in 2018, CS Web Solutions executed a comprehensive SEO strategy and WordPress website revamp, delivering measurable growth in keyword rankings, organic traffic, impressions, and user engagement.
Key Results at a Glance:
- 121% increase in organic traffic
- 175 keywords ranking in Top 10
- Strong GSC performance (steady rise in impressions & clicks)
- Significant growth in Canada & USA traffic (~16K+ annual users)
- A modern, faster WordPress website designed for SEO & conversions
Executed a full-funnel digital growth program: enterprise SEO, technical SEO, Google Ads, content marketing, and social—to boost visibility and attract high-intent B2B buyers.
Delivered measurable growth: +121% organic traffic, ~+87% clicks, ~+93% impressions, deep rankings across mission-critical product terms.
Maintained momentum via continuous optimization, CRO/UX improvements, and a new WordPress site designed to scale content, speed, and conversions.
Business Goals
The HVAC manufacturer partnered with CS Web Solutions, a leading SEO agency in Mississauga, to strengthen digital authority and global visibility. As a provider of innovative, energy-efficient air control solutions, the business wanted its online presence to reflect its reputation for innovation, integrity, and performance.
The primary goals of this collaboration were to:
- Elevate online visibility and keyword rankings across competitive HVAC markets in Canada, the USA, and the Middle East, ensuring the brand can stand out among established industry players.
- Increase qualified organic traffic and lead generation by attracting engineers, contractors, and B2B buyers searching for advanced HVAC solutions.
- Modernize the outdated website with a new WordPress revamp, delivering faster performance, improved user experience, and a conversion-focused design.
- Establish authority in the HVAC sector through strategic SEO, content marketing, and technical optimization.
- Expand geographic reach by building localized visibility across North America while also gaining traction in Asia, Europe, and the Middle East.
- Enhance user engagement and credibility through authoritative content, improved session duration, and streamlined conversion paths.
Through a combination of enterprise SEO strategies, technical SEO improvements, content-driven growth, and a complete website revamp, CS Web Solutions positioned this air control solutions provider for sustained organic growth, competitive differentiation, and stronger global recognition.
Challenges and Pain Points
Before partnering with CS Web Solutions, a leading SEO company in Mississauga, the HVAC manufacturer faced several obstacles that limited growth and digital visibility:
Highly Competitive
Market
The HVAC industry is saturated with large, established competitors. The air solutions provider struggled to clearly differentiate its value propositions and innovative product range.
Outdated Website and User Experience
The legacy website lacked speed, mobile responsiveness, and conversion-focused design, resulting in poor user experience and low lead generation.
Limited Online
Visibility
Despite offering high-quality products, the brand struggled to rank for critical HVAC keywords. Weak search presence meant missed opportunities to reach contractors, engineers, and global B2B buyers.
Fragmented
Content Strategy
Product pages and blog content were shallow and did not align with search intent. There was no cohesive content plan to educate buyers, capture long-tail keywords, or support SEO goals.
Technical SEO
Challenges
Crawl errors, broken links, weak internal linking, and missing metadata reduced the site’s health score and visibility in search engines. This made it harder for potential customers to discover the business online.
Customer Retention
Pressure
In a crowded landscape, maintaining long-term relationships and repeat business was difficult without strong brand differentiation and digital engagement.
Analytics Gaps and Lack of
Data-Driven Decisions
Without advanced analytics, tracking performance, measuring ROI, or refining campaigns was a major challenge. This limited the ability to make informed, data-backed marketing decisions.
Global Market
Adaptation
Serving global markets including Canada, the USA, the Middle East, and Asia required region-specific SEO strategies. Tailoring messaging and content for each market was resource-intensive and led to some inconsistencies.
CS Web Solutions Approach
To overcome the challenges faced by the HVAC manufacturer, CS Web Solutions — a top SEO agency in Mississauga — designed a comprehensive SEO and web revamp approach. The focus was to improve visibility, attract qualified traffic, and modernize the digital presence for long-term growth. The approach included:
In-depth market and competitor analysis
To identify gaps and opportunities.
Keyword research and optimization
To target high-intent HVAC terms.
Technical SEO enhancements
For faster, mobile-friendly performance.
Content strategy development
With blogs, guides, and optimized product pages.
Local SEO optimization
For Canada, USA, and global expansion.
Authority building
Through backlinks and digital PR.
Advanced analytics and reporting
To track results and refine tactics.
Continuous collaboration and improvements
To adapt to evolving business needs.
Screens of EB Air Control
CS Web Solution's Strategy
Tackling complex digital hurdles requires a tailored game plan. CS Web Solutions crafted a customized SEO and website revamp strategy designed specifically for the HVAC industry. By combining technical SEO, keyword optimization, content marketing, local and global SEO, and advanced analytics, we built a strong digital foundation that not only improved visibility but also drove consistent growth in traffic, leads, and conversions.
Phase 1
Technical SEO
- Resolved crawl errors, broken links, duplicate content, and indexing issues.
- Enhanced Core Web Vitals through faster page speeds, compressed assets, and mobile optimization.
- Implemented structured data (schema) for products and organization.
- Improved internal linking for better authority distribution across product and service pages.
Phase 2
Keyword & Content Optimization
- Conducted in-depth keyword research for product categories and buyer-intent search terms.
- Applied a pillar-cluster content model to build topical authority.
- Enhanced on-page elements (titles, H1/H2s, meta descriptions).
- Produced technical blogs, product pages, and resource guides aligned with search intent.
Website Revamp (WordPress)
- Migrated the old site into a modern, lightweight WordPress build.
- Redesigned site architecture for clear navigation and product taxonomy.
- Integrated conversion-focused elements such as RFQ forms, sticky CTAs, and datasheet downloads.
- Created a scalable foundation for future SEO-driven content growth.
Phase 3
Phase 4
Local & Global SEO
- Optimized Google Business Profile and citations for stronger visibility in Canada & USA.
- Created localized content addressing HVAC regulations, climates, and seasonal issues in multiple regions.
Authority Building & Link Outreach
- Secured authoritative backlinks from HVAC and engineering publications.
- Strengthened domain authority with resource link-building and PR mentions.
Phase 5
Phase 6
Analytics & Reporting
- Implemented GA4 and Google Search Console dashboards.
- Delivered monthly performance reports with traffic, ranking, and conversion KPIs.
- Continuously refined the strategy using data-driven insights.
Execution Process
The project was carried out in structured phases to maximize results:
Phase 1 (0–3 months):
SEO audit, technical fixes, Core Web Vitals optimization, and baseline keyword targeting.
Phase 2 (3–8 months):
Content rollout, on-page SEO enhancements, link-building campaigns, and CRO improvements.
Phase 3 (9–18 months):
Expanded content clusters, advanced backlink strategy, and structured data implementation.
Phase 4 (Website Revamp):
Launch of a modern WordPress website with a CRO-first design, improved navigation, and faster performance.
Ongoing:
Continuous SEO improvements, keyword expansion, analytics-based refinements, and client collaboration to sustain growth.
Performance Scaling (Post-Revamp):
Leveraged the new site’s improved UX and technical foundation to capture higher-value keywords for sustained growth and ROI.
Our Challenges as an Agency
While developing and executing this project, CS Web Solutions — a top SEO agency in Mississauga — also encountered unique challenges that required innovative solutions:
Results & Performance
Organic Growth
+121% increase in organic traffic since campaign start.
Significant improvement in session engagement and dwell time
Keyword Rankings
175 keywords in Top 10 rankings.
Hundreds of additional keywords are placed across the Top 20 and Top 100.
Notable wins in high-value HVAC product terms, driving qualified leads.
Impressions & Clicks
Steady increase in GSC impressions and clicks, showing stronger brand reach and authority.
Geographic Reach
Canada & USA: ~16,000+ new users annually from organic search.
Middle East expansion: Growing traffic from international markets.
Year-over-Year Achievements
Continuous keyword ranking improvements, with 502+ new keywords ranked in the last year.
Strong momentum built for long-term lead generation and visibility.
Conversions & Website Impact
Conversion Growth: Steady rise in leads through forms, calls, and on-site actions, driving business growth.
Website Revamp Impact: Modern SEO-friendly WordPress site with faster speed, better UX, and higher engagement.
Organic Website Traffic
Website traffic by different sessions
Organic search traffic by country
Keywords ranked last year, all changes with 121 traffic improvement
Organic Research :
GSC data:
Client Review
Partnering with CS Web Solutions has truly been a turning point for our business. Their team of SEO and digital marketing experts in Mississauga not only improved our keyword rankings but also delivered a 121% increase in organic traffic and significantly stronger engagement from Canada, the USA, and beyond.
From technical SEO fixes and content strategy to local SEO optimization and a complete WordPress website revamp, they provided a full-service approach that aligned perfectly with our business needs. What impressed us most was their ability to combine data-driven insights with industry knowledge to generate qualified leads that directly support our growth.
We confidently recommend CS Web Solutions as the best SEO agency in Mississauga for any company looking to boost online visibility, improve website performance, and achieve measurable results.
EB Air Control Inc.
HVAC Manufacturer, Canada
The No End Relationship
Our collaboration with the HVAC manufacturer goes far beyond a one-time SEO project. Over the course of
This ongoing initiative focuses on delivering a modern, user-friendly, and responsive website that meets the latest web standards, enhances user experience, and supports lead generation. By combining enterprise SEO, technical optimization, and custom web development, CS Web Solutions continues to play a critical role in driving the client’s digital growth and positioning them as a leader in the HVAC industry.
Our lasting relationship reflects not only the trust built over time but also our commitment to being a long-term digital partner dedicated to sustainable growth and innovation.
