Founded out of a legacy fashion house in Toronto in 1988, BW Collective is a modern streetwear fashion brand that embraces both heritage and next-level style. Their tagline — “For the ones who lead. A new era of elevated streetwear, built on a legacy that shaped culture.” — captures their mission of empowering self-expression through designer streetwear and luxury urban fashion.
From men’s to women’s collections, BW Collective offers curated pieces across jackets, footwear, and accessories in a culture-led retail experience. This e-commerce website design project focused on performance, style, and user engagement—helping the brand strengthen its online clothing store SEO, attract fashion-conscious audiences, and connect with a growing streetwear community across Canada and beyond.
