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Google Analytics 4 vs. Universal Analytics

Millions of businesses use Google Analytics to understand their web visitors and provide them with the best possible experience. These days, end-users want more transparency and control over how their data is used. Simultaneously, the amount of data produced by numerous business points and platforms where the users interact is rapidly increasing. A [...]
Customer Reviews are Still Important For Business

You've almost certainly read user reviews if you've ever purchased something online. They have a significant role in our purchasing decisions. Customer reviews are pretty powerful, especially in the online world. Customer reviews act as endorsements that your business has the power to build or break. Not only that, but they help bridge t [...]
Canada sees a record spike in online shopping this year

As consumers return back to normal, Canada is all set to touch new records for online shopping. Statistics Canada’s estimate showcases that e-commerce sales doubled from February to May, just before the pandemic started to spread. While online shopping came down in summer from $4 billion in May 2020 is on its way to achieving the results o [...]
Future-Use Digital Coupons to Build Brand Loyalty

Coupon marketing is probably one of the best marketing techniques for both offline and online marketing channels. Customers want coupons, vouchers, discounts - anything where they can save money. While coupons have been a route to attract customers for years, they will play a vital role in the future of digital marketing to maximize lead conversion [...]
How Covid-19 is Affecting the Marketing and Advertising Industry

Needless to say, the new coronavirus has taken over the world by storm. It has not only affected the health of millions on earth but also has weakened the backbone of the world economy. Even the powerful countries like the USA, UK, Australia could not save themselves from its attack. The global pandemic has posed a major threat to domestic and inte [...]
Ways to Utilize Video Marketing to Sell your Idea

In today’s competitive world it has become imperative for companies, to stay ahead of their immediate competitors around the world. Online marketing is undoubtedly a powerful weapon to win this battle of increasing visitors but only if it is utilized in the proper way. In order to be successful in this mission, it is crucial for you to find n [...]
Importance of Digital Marketing for Business

There's no denying that digital marketing plays a big role in boosting businesses all over the world. To put it simply, promoting content and using online platforms for the purpose of boosting your business has never been more important. So if you are planning to start a career in digital marketing, you have to know first that it is full o [...]
Can Digital Marketing and Data Science Be Combined?

The term ‘Data Science’ might sound hyped to you, but there is a good reason for it. Data is something that is ruling the internet nowadays. Everything you do, from googling things, to browsing Facebook, Instagram, Twitter, etc. you are giving data to these companies.  You might think it's free to use, but the only reason th [...]
The Scope of Artificial Intelligence on the future of Digital Marketing

With the emergence of new technologies and intelligent software capable of multitasking, the digital marketing landscape is changing pretty fast. One such phenomenon that holds the power to change businesses in the future is Artificial Intelligence. Below are some points which reflect the immense impact that AI will have on digital marketing in the [...]
Why Digital Marketing is Important for Every Mississauga Business in 2018?

In today’s world, sustaining in a highly competitive market is quite difficult. There are hundreds of companies selling similar products and services and with an equal level of potential. So, to make yourself distinct or approach your audience differently, you need to find the answers to two important questions- what exactly do they need? [...]
Ultimate Guide to Internet Marketing for Small Business

Running a small business or having limited marketing resources, internet marketing is the best way you should never overlook; even if not on the trot of an online business. Don't forget most of your local audience is online in today's new age of the internet. How Internet Marketing Can Help Small Business Owner Ignoring online marketi [...]
Grow Your Business with Digital Marketing

Do I Need Digital Marketing Services If My Business is Small? In today's fast-paced world, businesses are forced to work out the right strategies to keep up with the present-day's online marketing platform. Businesses dream up various digital marketing strategies attempting to capture a lucrative online marketplace. It not only provides [...]

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