Ultimate Guide for Real Estate SEO (Latest Tips & Tricks)

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Published July, 06 2022

Ultimate Guide for Real Estate SEO (Latest Tips & Tricks)

Search engine optimization (SEO) can seem mysterious and challenging to understand. For your brokerage to be successful, however, your website must be entirely search engine optimized. Beautiful design and images are equally as vital as SEO.

SEO for Real Estate Websites

SEO is crucial for real estate agents since it ensures the correct individuals are finding houses. Real estate SEO helps both buyers and sellers of homes.

Online home searching is the most typical method people use to find a home. With SEO company Mississauga, you may increase your customer base and lead generation. Due to the intense competition in the real estate market, a strong internet presence is crucial.

So, should I hire an SEO company to rank my real estate website on top in the search engines? Let's find out.

Here we will discuss real estate SEO tips.

1. Start Looking for Real Estate Agents' Keywords

Long-tail SEO, which is the process of finding the ideal keywords that will drive traffic and lead, is necessary for realtors. In addition, you can use Google Analytics 4 and other keyword research tools like Spyfu and Ahrefs.

Realtors should focus on keywords that are particular to their region and services, in addition to the obvious ones like "real estate," "homes for sale," and "property."

Use the good keywords you have chosen across your website and content. Try to include them in the text, headers, titles, and meta descriptions.

2. Real Estate Websites Should Be On-Page Optimized

It involves optimizing your site's loading time and adding the appropriate keywords to your titles, meta descriptions, and pictures.

By including internal connections to other pages on your website, you may enhance the on-page SEO of your website. That will assist users in finding the content they need.

Consider working with an experienced real estate SEO company if you need assistance optimizing your real estate website.

3. Establish Your Blog (or Your Real Estate Agents')

Make sure to include a blog on your website, and remember to update it frequently with new, unique information, which will raise your site's SEO rating and increase traffic to it. For a blog to rank better on google, it must have

  • Appropriate images
  • Related photographs
  • Blogs entries with 300 to 2000 words
  • Incorporate keywords
  • Make it available on social media for hits and likes.

4. Make Your Image Optimization for Real Estate SEO

Make sure to include the appropriate keywords and ALT language when posting photos to your website so that Google Image Search can find them. To make things simple, you may use a program called PictureSEO.

The Google Image Search rankings will be affected if you add too many words to an image's file name.

5. Help Real Estate Agents Use Social Signals

The online engagements individuals have in real life are known as social signals.

These might consist of shares, likes, comments, and other interactions on social networking sites like Facebook, Twitter, etc.

Realtors must:

  • Claim their profiles on well-known real estate listing websites and ensure that all the company information is true and consistent throughout these platforms for social signals to be effective for them.
  • Establish a blog and update it frequently with new interesting articles on real estate-related issues that target your audience.

To produce excellent content, you can use the best SEO company for real estate.

6. Take Control of Your Real Estate Company's Google My Business Listings

You can easily and freely list your real estate company on Google by creating a Google My Business listing. Clients looking for local real estate companies will make it easier for them to locate you. Additionally, you may add pictures, business hours, and more.

Claim and optimize your Google My Business listing to raise your real estate SEO. Include a link to your website and pertinent keywords in the listing title and description.

7. Promote Your Website Using Social Media

You must utilize social media to market your website and distribute real estate information if you want your real estate website to rank better in Google search results.

In the real estate sector, local SEO real estate optimization is important. Because local search results and Google Maps are prominently featured in SERPs, you should optimize real estate pages for them.

8. Pay Attention to Mobile Device Optimization

A responsive design is crucial since it will instantly enable your website to resize itself to match any device's screen. Additionally, check to see if your website's homepage, hosting speed, site navigation, and site search are quick and functional.

According to Google, the mobile-friendliness of a website is now a ranking consideration. Use the Mobile-Friendly Test tool to see how well your website works on mobile devices.

9. Look for Highlighted Snippets and Win Them for Further Natural Exposure

A valuable area of the SERP is the featured snippet. It may boost traffic, draw people interested in the offerings, and raise conversion rates and search ranking.

The foundation of a real estate SEO company is producing excellent content that will appear in search engine results. Shorter paragraphs that could fit in a featured snippet section, H1-H2 tags, tables, lists, charts, photos, and other elements can be utilized to accomplish this.


Employing the proper SEO strategies will assist your real estate website draw in more traffic and potential customers. A realtor can increase their website's exposure and place higher on search results pages (SERPs) for relevant keywords by implementing these real estate SEO methods.