Even when we receive a review about a real estate property, be it a home, or office space, we never not check it out on the website, or on any platform that is online. For at least one decade, every business has moved online and it has become essential to have a presence online in order to survive in the market. Real estate is no different, it also requires an impactful website, with striking visuals and engaging content to be able to compete efficiently. A vast majority of successful realtors have their own listings on their website.
Buyers really depend a lot on websites and online reviews before making any decision. In order to maintain a strong consumer base for a real estate business, you need a strong and insightful website. Here are a few tips on how to have a grip on your real estate website.
#1 User Friendly
First, you need to look into your target audience and study them, in order to make a website that they can comfortably use. These days, all age groups depend upon the digital world. You will need to make a website that is accessible and one can find their specifications through that website easily and without any obstacle.
#2 Mobile Friendly
Real estate website design can be a daunting job, however, keeping small details in mind while crafting the design will help you go a long way. Since a real estate website has a higher chance of getting a fresh audience through a mobile device instead of a computer. Potential customers may visit the website for the second or third time via his/her laptop, however, your website’s first impressions will be made through mobile. For this reason, you need to make a website that is compatible with a bit compact screen too; one can surely depend upon a commercial real estate website design firm. A mobile-friendly website of any business brings a lot better results compared to the ones that are not.
#3 Domain name
Just like your home has a unique address, your website also needs its own distinct identity. The first step in building your online presence is securing a domain name (your website’s permanent address) and server space (the storage area where your website’s data is hosted).
A domain name is essentially the unique web address that people will use to find your site. For example, ‘Templatic.com’ is a domain name.
Your domain name plays a crucial role in your online brand identity. Here are some key factors to keep in mind when choosing the right domain name for your real estate website:
Opt for a .com extension
It’s widely recognized and trusted for commercial real estate websites.
Keep it simple and memorable
A short and catchy name makes it easier for users to recall.
Avoid hyphens and unnecessary complexity
This helps with readability and makes it more user-friendly.
Choose a meaningful name
Your domain should clearly reflect your business and industry.
Selecting the right domain name is the foundation of a strong online presence, so take the time to find one that best represents your brand.
#4 Top-notch SEO
Search Engine Optimization is a vast yet emerging science. Depending on which Google will rank the website. It is essential to practice SEO tasks for your website to attract visitors to your websites. Here’s where a real estate web design agency will come across as a helping hand.
SEO integrates many strategic design methods, such as placing keywords, using evocative language, using CTAs strategically, and using specific types of headlines and subheads too.
Whenever we search for something, for eg, ‘top real estate firms’, a list of results shows up on the screen. Reportedly, 80% of people only focus on the top three links or results. While it is tough, it isn’t impossible to be one of the top three search results. With accurate SEO and visuals, you can get there.
Meta titles and meta descriptions are also an important aspect of SEO. ensure that you use meta that is within the SEO-friendly criteria (i.e. 60 characters for meta title and 120 characters for meta description).
#5 Original Content
Nothing beats the freshness and overall impact of original yet engaging written content. More often than not, you will require written content for property descriptions, to derive company history and to take up the audience through what the company is working for. This can include sections like About Us, Blogs, Our Journey, and so on. Apart from these, the property listings will require engaging descriptions.
You don’t want any copied content, or falsely projected information on your website; for this, you need to keep updating the real estate website periodically. Either one of your professionals who is good at writing and can articulate or a content writer who will do a bit of research for you can do the job of providing you with original and attractive content for your website. Real estate website builder entities can also give a leg up here.
#6 Loading Speed
A slow website that takes a test of one’s patience. But when it comes to potential customers, don’t take risks with loading time. A rapidly loading site, with smooth functioning gives a pleasing experience to an individual.
#7 Picture Quality
For a real estate platform, pictures are everything. The pictures you put for the listings should highlight the plus points of a certain property. A blurry image or a picture taken from a less useful angle can be a deal breaker in a very initial stage. In order to upgrade, picture quality, it could be with investing in professional photographers. Make sure that images and clips do justice to the properties you want to enlist.
#8 Smooth Navigation
A jumbled dropdown menu or disoriented pathway toward specifications will trap the website visitors in a frustrating and endless loop. An easily operable and usable website is a must for optimum website performance. It is advisable to keep your navigation bar easy to locate and use dropdown menus for subcategories to further simplify site navigation. This will increase the functionality and accessibility of your website.
These tips will take your website performance to the next level, giving you an impressive conversion rate. You can also put a pop-up on the website homepage, through which your potential customers can reach out to you. Also, don’t forget to put your own address and contact number on the ‘Contact Us’ page.
Designing an elegant and functioning website using real estate website templates, ensuring the content aspect, image quality, and navigation along with user-friendliness will fetch great results for your real estate business. By investing in your business website, your business will reap impressive revenue with widened customer base.
However, a visually appealing website alone isn’t enough. Amid that, you need exemplary content and the latest tools to turn visitors into leads. Integrating a robust CRM system allows you to collect visitor data and follow up with personalized email campaigns, ensuring you stay top-of-mind with potential clients.
In order to further boost your real estate business, you can surely incorporate social media platforms like YouTube and Instagram. Generations before millennials largely use Facebook, so that’s where you may find your target audience too. To publish lavish property videos, use YouTube with the help of professionals.
Moreover, a consistent strain of effort can help you strengthen your website. Periodic tests through your websites and audits will also make you understand how your website has been performing.
The rising and decreasing number of visitors also note how public sentiment and market changes are taking place. Amid that, investing in Google analysis professionals and using its results and insight to plan out further strategies for the website will help your platform greatly. With that, keeping an eye on industry trends and incorporating them into practice as well as the website is hugely advisable.
A real estate webpage doesn’t have to be too boring, too un-aesthetic, or too one-dimensional. A vibrant, dynamic, and attractive can do wonders for your business as well as the real estate field. With sharp-looking properties and proper placement of elements, you can leverage the online platform reaping exciting benefits.
