Shopify being one of the leading e-commerce website development platforms, enables a vast number of people to practice their business, sales, and presentation skills while earning valuable amounts of money. However, a wide variety of stores, products, and sellers make the professional space extremely competitive.
To stay among the hot-list stores on the Shopify platform, you might need to work on multiple aspects of your store, and the strongest aspect is SEO! Efficient search engine optimization of the Shopify store will make you accessible to the search engine, helping you gain a wider customer base. Also, this will amplify your sales while increasing the much-desired revenue.
Best practices for your Shopify SEO are anticipated to make your digital store look more clear, attractive, orderly, and well-organized, which is necessary for a successful Shopify business. With this, you will have a platform that is much more engaging and with increased usability.
Shopify SEO Checklist
Shopify itself comes up with optimized SEO solutions and its design and built-up is SEO friendly. Here are a few steps you can take in order to enhance your Shopify platform. You can put them into practice to amplify the impact of your store gradually. These should contribute to the profit you make as well as the reputation of your store.
Use Google Analytics
Google Analytics is an extremely useful tool when it comes to observing how your webpage is performing. It can track and help increase audience engagement, you can not only look into your webpage visitors but can also find out what types of products car getting maximum traction. You can also find out what keywords have been helping you, and what methods and elements you can get rid of to improve.
Google Search Console
Google Search Console is an impressive tool if you are looking for something that can monitor your webpage’s performance. GSC helps track and improve visitor engagement by providing insights into your website visitors. Additionally, it allows you to analyze the keywords driving traffic to your site and determine which strategies or elements should be adjusted for better optimization. GSC can identify and fix technical Shopify SEO issues concerning your store. It can remove elements that are not helping and are disavowed.
Intuitive Store Structure
A visitor on your site should be able to navigate through the platform smoothly. The pathway to products can be the homepage–products—categories—subcategories—products list. This way a customer will be able to reach the desired products without any hassle. One’s experience with your Shopify platform should be pleasing and seamless.
Categorize Products
A flowy, pink top obviously belongs to the women’s clothing category, in the ‘western’ subcategory. It can be frustrating to look for products without any clear path or structure. Using product categories and proper segregation of products will help you keep the webpage organized. An e-commerce page that is disorderly or with a lack of clarity can give customers a bad shopping experience and that’s the last thing we want.
Everything about Keywords
Shopify SEO practices depend heavily on keywords. You need to carry out thorough and fruitful research related to the products your Shopify platform offers. Look for what language and vocabulary your target audience uses to describe the product. Try getting to know your target audience on better a level and find what qualities they are looking for in the product that you are trying to sell.
Apart from finding the keywords, it is crucial to place the keywords correctly and in the correct amount. Oftentimes, putting too many keywords all across the platform causes keyword stuffing and that takes the webpage from ranking far away.
Meta Titles and Descriptions
Meta titles and meta descriptions are a couple of the vital pillars of optimization. In order to create result-oriented meta, make sure your meta title is as long as 60 characters and your meta description is as long as 120 characters. Also, it is advisable to add the main keyword in the meta titles and meta descriptions you create. To make them more impactful, you can include your product’s USP in the meta; using these methods will enable you to reap the benefits of SEO optimization.
Top-quality Images
We cannot emphasize enough how images matter for platforms like Shopify E-Commerce SEO. Blurry or unfocussed pictures of your product can negatively impact your sales and repulse the customers too.
You can either use one of the latest phone cameras or hire someone specifically for the photography. Ensuring high-quality pictures of your product will improve the overall appearance of your webpage. With that, the chances of your product getting sold will also increase. Using a correct point of view and tools for images is the key here.
Client Reviews
In addition to all these steps, one more thing will take your Shopify E-Commerce platform up a notch. You can ask your existing clients to share a positive review on the Shopify page. It will be even better if the review is with a received product’s photo or video. This will enable you to gain the trust of your customers while setting a strong foot as a seller.
A few more things you can add to your Shopify SEO checklist are original content and periodic audits of your platform. All the search engines are likely to rank only pages that use fresh, uncopied, and truthfully written content. So copy-pasted product descriptions and reviews won’t work for sure. Also engaging content is a key part of Shopify’s e-commerce SEO guidelines. Additionally, the Shopify store owners are advised to test their website at regular intervals of time to ensure the quality of the webpage.
SEO itself is a consistently growing field, it can be challenging to keep up with all the Shopify e-commerce SEO checklists and trends. Once you’ve implemented these SEO tips, the next step is to observe your store’s performance over time and make consistent improvements. Search Engine Optimization is not a one-and-done thing. It is far from a short-term plan and it requires gradual modifications based on data and Google algorithm’s updates.
It is advised to utilize tools like Ahrefs, and SEMRush for keyword rankings, click-through rates, bounce rates, and conversion rates. These metrics help you understand what is going to help your business and what needs improvement. In case, you notice a high bounce rate, you need to pay attention to user experience, and the overall ambiance of the website. Make sure your store loads quickly by optimizing images, using fast themes, and leveraging caching tools.
An e-commerce webpage doesn’t have to be a jumbled group of products. Neither does it have to be an uninteresting, colorless page of the list. You can design an e-commerce page like a Shopify store with equal vibrance and zest. Additionally, you can expect to build a Shopify store with cost-effectiveness. While optimized Shopify SEO will help you get more traffic, on-point web design will help you hold onto the audience.
To grow your business further, you can utilize multiple types of social platforms such as Instagram and YouTube. Two of the most watched applications. You can publish well-shot unboxing videos on YouTube as well as YouTube to get more visitors to your site. At the same time, you can try being more visible on Instagram and Facebook as well. Instagram is a great tool for social media marketing. Once your store reaches to certain level, you can collaborate with an influencer too, to have that boost that gives you sky-high success.
User experience is another pivotal aspect of any online platform, especially e-commerce. Once you start ranking on Google, you need to ensure that the bounce rate doesn’t go up. And for that, you need to work on the navigation and overall functioning of your website. UX also includes how fast your website loads and whether it is user-friendly or not. A complex e-commerce platform is useful to none. Also as people depend upon their mobile device more for online shopping compared to in the past, mobile friendliness also matters. Make sure you offer a seamless shopping experience, as it leads to better engagement and higher sales.
SEO success of a Shopify store is about keeping long-term goals in mind. Putting all these steps into practice is a time-consuming as well as energy-consuming procedure; for which you can also depend on professionals. Improving a website is a never ending especially because of consistently changing trends too. By implementing SEO best practices, your Shopify store will continue to grow and thrive in an increasingly competitive online marketplace.
