TikTok Advertising Trends in 2020

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Published February, 18 2020

TikTok Advertising Trends in 2020

Believe it or not, the Tiktok app is presently being counted amongst the most popular apps of this generation. You can love it or hate it, but you can certainly not ignore it. Even after receiving such massive popularity, for a section of people, TikTok is just a nonsensical, lip-sync app that has highly influenced the current generation. However, if you are associated with marketing or you own a business, you should definitely take this app seriously.

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The history of this app dates back to 2017 in China. It started its journey with the name Douvin and after 1 year it became an international app. Later it purchased the lip-syncing app named Musically which was also in trend amongst the Gen Z crowd. By 2018, it earned the reputation of the most downloaded app in the United States. Surprisingly it has even left Instagram and Snapchat behind in the race of popularity.

"TikTok is already giving a tough competition to Facebook, YouTube, Instagram for advertising through video marketing. The company seems determined to offer good play on other social platforms."

Vin Sonpal
VP of CS Web Solutions

The trend of Tiktok ads is definitely new in the market but video marketers must be aware of the ways it is transforming the landscape of online video. If you are a business owner, you must know how you can utilize this popularity for your brand to ensure that you are not falling behind. Read on to figure out some of the latest Tiktok trends for 2020.


The TikTok app has become a worldwide sensation with 500 million active users per month. It is a platform for creators where they can make short videos to express their creativity. It can be a dancing video, a voiceover or even some kind of tutorial video. You only need to ensure that the TikTok advertising video you make is engaging and creative and that will be enough for gaining views.

How effective TikTok advertising is?

If you are ready to put your effort and time into this, you must know how effective it is for your campaigns. Although the final result will be dependent on the strategy you choose, you can still guarantee great exposure for your brand on TikTok due to its huge number of active users. Each day users spend at least one hour on this and it has almost 500 million active users monthly around the globe.

If you know the tricks to connect with your community, your campaign has a great chance of performing well.

How a brand can advertise on TikTok?

Although the concept of TikTok advertisement is comparatively new, in some cases, the things that work on Snapchat and Instagram can work on TikTok as well. here are some of the ways brands can advertise on TikTok.

  1. Influencers play a great role here in helping you reach your target audience in this new app. The influencers on TikTok may appear to be different from the influencers in the image-based platform on Instagram but they still have an impact on their audience.
  2. You can also start your own channel and post relevant videos on it
  3. The majority of advertising on TikTok put their focus on creating the challenges that are already trending on the app
  4. TikTok has recently introduced the facility of paid ad campaigns in this platform where you can pay for advertising. The new concept is expected to gain more popularity and will establish itself very quickly.

Here are the 2020 TikTok advertising trends that you must be aware of

1. Influencer collaboration

Influencer collaboration is a traditional method of advertising on TikTok. The number is expected to grow in the future with more companies realizing the marketing abilities of the new app. You can begin your journey by starting a challenge along with an influencer. It will be a great idea especially when you are struggling to gain more audience. You can simply pay an influencer to create a video that will promote your brand in a humorous way.


If your product or service is suitable for an influencer’s audience, your TikTok influencers’ campaign has better chances of being successful. You must hand over the responsibility of creating the content to your influencers as they know their audiences’ tastes and preferences more than you. As a brand, your objective should be to encourage influencers to create videos using your products.

However, this can only be possible if the influencer is interested in using your products. Forcing an influencer to promote a product that is not suitable for him would not help you much here. After all, you are not going to sell hearing aids or retirement homes on TikTok.

2. Viral challenges

TikTok allows you to follow other people on the app just like Instagram or Facebook but that is not the focal point of this app. Unlike the other three main popular social networking sites like Facebook, Instagram or Twitter that aim to build community, on the TikTok app people switch from one community to another by joining in different challenges.

You can consider Ed Sheeran’s Beautiful people's challenge on TikTok. Ed Sheeran has an infectious personality and a great fan base globally who regularly celebrate his acoustic soundtracks.

When he chose the platform to promote his Khalid featured song Beautiful people, the response from his fans and people around the world was remarkable. He asked his fans to upload videos on TikTok celebrating the beautiful people in their lives with the hashtag #beautiful people. He also promised that his favourite videos will feature a clip of the track.

You can also create a challenge on your own to drive people towards your brand. Participating in an existing challenge is also a good way to get your audience’s attention.

3. Memes

Memes are very much in trend now and no social media platform is complete without them. The same goes for TikTok as well. The crowd on the internet is absolutely in love with the memes. Memes are like their daily dose of entertainment. So it is evident that memes have an amazing ability to engage your audience with your brand but here also you need to be extra cautious while using a meme or meme video. You need to always keep in mind that your audience must laugh with you, not at you.

Whether it is a simple dance meme or people dressing up their dogs, memes are here to stay.

4. Duets

In the world of TikTok, the meaning of the term duet is different from its actual meaning. Here duet refers to an act where you can collaborate with anyone by creating a split-screen video. Their video plays on one side of the screen and your video on the other side. You can even collaborate with your favourite celebrities, strangers and friends on Tiktok duet videos. It truly has something to offer to everyone.

You can utilize this feature as an advantage for your brand, but you need to be very careful as people might duet with your videos in a way that you never wanted it to be.

5. Authenticity

Authenticity is considered as a feature more than a trend on TikTok. It certainly does not mean millions of people are showing their real personalities to the world on this app but on TikTok, users can definitely enjoy being themselves unlike Instagram and other platforms where people compete with each other in the race of perfection.

People simply make fun of themselves and post weird videos without the worries of being trolled or teased. Anything you post should have a natural element in it. Such contents easily go viral and achieve trending status. Companies that are successful on Tiktok mainly utilize this approach. We can take the newspaper Washington Post for an example.

The newspaper which is exceptionally doing well on TikTok, has successfully earned over 310,000 followers. They offer an inside look into the newspaper house with videos around how they sort stories, how they cover breaking news stories and other videos on relevant topics. This is the approach that has helped them gain such a huge number of followers on TikTok.

TikTok paid advertising

TikTok’s newly introduced concept of advertising is easier than the above-mentioned methods where you have to be creative in making your videos for the maximum exposure of your brand. It is now offering a formal advertising program that allows brands to create paid ads on this platform. However, you do need to be smart with your ads here as TikTok users are hard to impress.


Tiktok is now trialing shoppable advertisements that are similar to the types available on Instagram. The access to these ads is currently restricted to influencers only but they are expected to enable more widespread access soon.

The year 2020 seems to be an amazing year for TikTok. Starting from earning the reputation of the most downloaded app in 2019 to taking the millennial market by storm it has done everything to secure its place in the market as a major player. Brands that are successful in utilizing the strength of this powerful app will soon become the key winners of this new social media app. For more information on TikTok ads, click here to visit its web page.