Blog

Millions of businesses use Google Analytics to understand their web visitors and provide them with the best possible experience. These days, end-users want more transparency and control over how their data is used. Simultaneously, the amount of data produced by numerous business points and platforms where the users interact is rapidly increasing. As a result, organizations invest […]

You’ve almost certainly read user reviews if you’ve ever purchased something online. They have a significant role in our purchasing decisions. Customer reviews are pretty powerful, especially in the online world. Customer reviews act as endorsements that your business has the power to build or break. Not only that, but they help bridge the gap between conventional […]

As consumers return back to normal, Canada is all set to touch new records for online shopping. Statistics Canada’s estimate showcases that e-commerce sales doubled from February to May, just before the pandemic started to spread. While online shopping came down in summer from $4 billion in May 2020 is on its way to achieving […]

Coupon marketing is probably one of the best marketing techniques for both offline and online marketing channels. Customers want coupons, vouchers, discounts – anything where they can save money. While coupons have been a route to attract customers for years, they will play a vital role in the future of digital marketing to maximize lead […]

Needless to say, the new coronavirus has taken over the world by storm. It has not only affected the health of millions on earth but also has weakened the backbone of the world economy. Even the powerful countries like the USA, UK, Australia could not save themselves from its attack. The global pandemic has posed […]

In today’s competitive world it has become imperative for companies, to stay ahead of their immediate competitors around the world. Online marketing is undoubtedly a powerful weapon to win this battle of increasing visitors but only if it is utilized in the proper way. In order to be successful in this mission, it is crucial […]

There’s no denying that digital marketing plays a big role in boosting businesses all over the world. To put it simply, promoting content and using online platforms for the purpose of boosting your business has never been more important. So if you are planning to start a career in digital marketing, you have to know first that […]

The term ‘Data Science’ might sound hyped to you, but there is a good reason for it. Data is something that is ruling the internet nowadays. Everything you do, from googling things, to browsing Facebook, Instagram, Twitter, etc. you are giving data to these companies. You might think it’s free to use, but the only reason […]

With the emergence of new technologies and intelligent software capable of multitasking, the digital marketing landscape is changing pretty fast. One such phenomenon that holds the power to change businesses in the future is Artificial Intelligence. Below are some points which reflect the immense impact that AI will have on digital marketing in the near […]

In today’s world, sustaining in a highly competitive market is quite difficult. There are hundreds of companies selling similar products and services and with an equal level of potential. So, to make yourself distinct or approach your audience differently, you need to find the answers to two important questions- what exactly do they need? What […]